While working at the University of Northern Iowa, I created many graphics for Limelight CF, an organization dedicated to lifting up the arts in the Cedar Valley. I developed concepts and brand assets that shaped their visual identity and helped them reach the community.
Every year, Limelight's Creativity Summit brings together all kinds of artists and creators to celebrate and learn together. I was responsible for devising a theme and visual identity for the 2025 Creativity Summit.
Designing an identity that is all about creativity requires embracing interesting techniques. I came up with these dynamic gradient shapes that fold over themselves and play with the colors in the palette by mixing them together.
